Lecture delivered by Professor Julie Pethebridge of the Business & Economics College at Mercer University
2018年3月7日上午，应学院邀请，美国Mercer University商学院副院长Julie Petherbridge教授到我院交流并为学生讲座。
Julie Petherbridge教授以”Top ten tips for doing business in the US vs. China”为题，从自身的跨国交往经历出发，结合经济学相关原理以及摩斯大学所开展的学生创业教育实践，深入浅出地为同学们分析了跨国经济交流和商贸过程中的市场文化表征、消费心理和文化差异等宏观以及微观运作。
On March 7th 2018, Professor Julie Petherbridge, the associate dean of Business & Economics School at Mercer University in the US, was invited to give a lecture at WCGU.
Prof. Julie Petherbridge gave her lecture on the topic of ”Top ten tips for doing business in the US vs. China”. She started her lecture by sharing her international experience. Then she used economic principles and the practice of entrepreneurial education at Mercer University to explain the macro and micro operation of market culture representation, consumer psychology and cultural differences during the process of international economic communication and trade.
At the end of her presentation, Prof. Pethebridge conducted an interactive questions and answer period with the audience. The research field of Prof. Pethebridge includes accounting, internal audit, management of Non-Profit Organization and psychological bias.